Books [Laura Lake] Consumer Behavior For Dummies
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Learn to:
- Understand how consumers make purchase decisions
- Develop more effective marketing campaigns
- Speak directly to your customers' needs
- Gain customer loyalty in a competitive marketplace
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention...
Books [Matthew Bamberg] Digital Art Photography for Dummies
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So you’ve made the jump to digital photography and you’re having a ball with your new camera, right? Now, you’re wondering just what it would take to make your photos a little more than just snapshots. Well, Digital Art Photography For Dummies is a great place to find out!
You’ll not only discover great new ideas, you’ll see the effects in full color.
This book will help you:
- Get fabulous, well-exposed photos, no matter what your shooting conditions may be
- Tweak, edit, and enhance your images to create something a lot better than what you started with, or maybe something entirely new...
Books [Jeff McCalla] TI-Nspire For Dummies, 2nd Edition 2nd Edition
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The updated guide to the newest graphing calculator from Texas Instruments
The TI-Nspire graphing calculator is popular among high school and college students as a valuable tool for calculus, AP calculus, and college-level algebra courses. Its use is allowed on the major college entrance exams. This book is a nuts-and-bolts guide to working with the TI-Nspire, providing everything you need to get up and running and helping you get the most out of this high-powered math tool.
- Texas Instruments’ TI-Nspire graphing calculator is perfect for high school and college students in advanced algebra and calculus classes as well...
Books [Jan Zimmerman] Web Marketing For Dummies
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Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your...
Books [Elizabeth J. Cardenas-Nelson, Jennifer Connolly] Picture Puzzles for Dummies
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Exercise your brain with hundreds of colorful, mind-blowing photo puzzles
Sudoku, crosswords, word searches, and other brainteasers are wildly popular these days-not just because they're fun, but also because they stimulate the mind and keep it active and healthy. Now there's a new puzzle guide guaranteed to hone your powers of observation and perception.
Picture Puzzles For Dummies features 100 full-color puzzles that use sight to enhance your brain capacity as well as keep you amused for hours!
- This portable guide features 100 fun and challenging photo puzzles
- Includes "spot the changes" puzzles...
Books [Wendy Foster] Intermediate German for Dummies
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Need to brush up on your German? Intermediate German For Dummies is your key to success in becoming confident in both written and spoken German. It gives you the straight talk and nitty-gritty detail that will see you successfully through any major or minor roadblocks to communicating in German.
This friendly, hands-on workbook is loaded with practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you’ll get a clear understanding of the nuances of German style and usage that will have you writing and speaking in no time. Plus, you’ll...
Books [Donald Olson, Liz Albertsonm, Cheryl A. Pientka] Europe For Dummies 5 edition
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For Dummies Travel guides are the ultimate user-friendly trip planners, combining the broad appeal and time-tested features of the For Dummies series with up-to-the-minute advice and information from the experts at Frommer's.
- Small trim size for use on-the-go
- Focused coverage of only the best hotels and restaurants in all price ranges
From great museums and historic sights to fabulous food and trendsetting styles, Europe has it all. Get the lowdown on everything from passports to palaces, culture to nightlife, and cathedrals...
Books [Robert Doyen, Meg Schneider] Making Millions for Dummies
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The must-have guide to achieving great wealth
Making Millions For Dummies lays out in simple, easy-to-understand steps the best ways to achieve wealth. Through a proven methodology of saving, building a successful business, smart investing, and carefully managing assets, this up-front, reliable guide shows readers how to achieve millionaire or multimillionaire status. It provides the lowdown on making wise financial decisions, with guidance on managing investments and inheritances, minimizing taxes, making money grow, and, most important, how to avoid common and costly financial mistakes. Millionaire wannabes...
Books [Robert Collins, Carson Block] Doing Business in China For Dummies
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Navigate China's business culture and etiquette
The fun and easy way to grow your business in China
This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers.
Discover how to:
* Understand Chinese markets
* Develop a strong business plan
* Find the right employees
* Work with currency controls and the Chinese banking system
* Sell and source in China...
Books [Sarah Edwards, Paul Edwards, Peter Economy] Home-Based Business for Dummies 3 edition
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Expert tips and advice on starting a home-based business
Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.
You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.
- Complete coverage of legal and financial aspects of a home-based business
- Effective advertising and...
Books [Barbara Obermeier, Ted Padova] Photoshop Elements 8 All-in-One for Dummies
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Improve your photos with the exciting new version of Photoshop Elements
Photoshop Elements has come a long way from its early days as Photoshop’s low-end cousin. Now a feature-rich editing program popular with professionals as well as hobbyist photographers, Elements boasts versatile tools and capabilities. With these self-contained minibooks, you’ll learn to make the most of every feature of Photoshop Elements 8.
You’ll get started by setting up your Elements environment and learn how to launch, navigate, and personalize the program. You’ll then gradually progress to working with Camera Raw, resolution, layers, masks, color...
Books [Joy Browne] Dating for Dummies 2 edition
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If you’re looking for a fun Saturday night date or a happily-ever-after mate, this is the guide for you. Whether you’re young and haven’t dated much or older and have been out of circulation so long you’ve forgotten how to flirt, dating can be intimidating. Author Dr. Joy Browne, America’s favorite psychologist, demystifies the whole dating process, from getting a date, plotting the place, and having a great time (or dealing with dud dates) to moving beyond a first date, playing it safe, and how sex can impact a budding relationship.
In this new edition, Dr. Joy offers updated guidance on how to find a date...
Books [Marsha Collier] eBay Business All-in-One Desk Reference for Dummies
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Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an...
Books [Allen G. Taylor] SQL For Dummies 8th Edition
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Uncover the secrets of SQL and start building better relational databases today!
This fun and friendly guide will help you demystify database management systems so you can create more powerful databases and access information with ease. Updated for the latest SQL functionality, SQL For Dummies, 8th Edition covers the core SQL language and shows you how to use SQL to structure a DBMS, implement a database design, secure your data, and retrieve information when you need it.
- Includes new enhancements of SQL:2011, including temporal data functionality which allows you to set valid times for transactions to occur and helps...
Books [Tracy L. Barr] Living the Country Lifestyle All-In-One for Dummies
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Living the Country Lifestyle All-in-One For Dummies features six books in one, including:
- Country Cooking (cast-iron cooking, canning, pickling, and outdoor cooking, among other topics)
- Traditional Crafts (sheering animals and producing wool, knitting, hand sewing, patchwork and quilting, candle making)
- Kitchen Gardening (growing and caring for vegetables, herbs, and fruit)
- Outdoor Skills (camp skills, fishing, navigation, outdoor family fun)
- Raising Farm Animals (buying, housing, and raising animals, beekeeping)
- Natural Health (herbal remedies, an encyclopedia of herbs, and healing foods)
Books [Cameron M. Smith, Evan T. Davies] Anthropology For Dummies
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Covers the latest competing theories in the field
Get a handle on the fundamentals of biological and cultural anthropology
When did the first civilizations arise? How many human languages exist? The answers are found in anthropology - and this friendly guide explains its concepts in clear detail. You'll see how anthropology developed as a science, what it tells us about our ancestors, and how it can help with some of the hot-button issues our world is facing today.
Discover:
- How anthropologists learn about the past
- Humanity's earliest activities, from migration to civilization
- Why our...
Books [Howland Blackiston] Beekeeping for Dummies
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Beekeeping For Dummies, 2nd Edition reviews the tools of the trade, including complete instructions for building and maintaining beehives; offers detailed and easy-to-follow guidelines for all phases of honey production--including harvesting, bottling, packaging and marketing your honey; explores theories into the recent unexplained collapse of colonies and its environmental and economic on society; and provides new information on mites and diseases and recommend changes in bee medication and treatments.
INFORMATION PAGE:
DOWNLOAD:...
Books [Mark Zegarelli] LSAT Logic Games for Dummies
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Improve your score on the Analytical Reasoning portion of the LSAT
If you're like most test-takers, you find the infamous Analytical Reasoning or "Logic Games" section of the LSAT to be the most elusive and troublesome. Now there's help! LSAT Logic Games For Dummies takes the puzzlement out of the Analytical Reasoning section of the exam and shows you that it's not so problematic after all!
This easy-to-follow guide examines the types of logic puzzles presented on the LSAT and offers step-by-step instructions for how best to correctly identify and solve each problem within the allocated time:
- Coverage of all six...
Books [Jonathan Margolis, Patrick Garrigan] Guerrilla Marketing for Dummies
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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing...
Books [Mark L. Chambers] MacBook All-in-One for Dummies
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MacBook All-in-one for Dummies Makes Everything Easier!
With a MacBook, you can work and play anywhere. With 9 books in 1, MacBook All-in-one for Dummies shows you how! You'll find coverage of:
- Getting started -- choose the MacBook that suits your needs, set it up, customize your preferences, and organize files and folders.
- Using Mac OS X -- learn your way around Snow Leopard, get to know the Dock, find things with Spotlight, and back up your system with Time Machine.
- Customizing and Sharing.
- Going Mobile With iLife -- explore iLife, where photos, movies, music, and your very own Web...
Books [Corey Sandler] Laptops All-in-One Desk Reference for Dummies
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- Builds on the huge success of Laptops For Dummies, now in its second edition
- Eight minibooks comprising nearly 850 pages give laptop owners the detailed information and advice they need to make the most of their computers
- Offers focused content for new and intermediate laptop users, covering laptop basics and beyond, from synchronizing information with a desktop PC and coordinating e-mail between two computers to accessing the Internet or a desktop computer remotely
- Minibooks include laptop basics, software for laptops, accessories to go, traveling with a laptop, security, networking a laptop, sources of power...
Books [Jay Gabler] Sociology for Dummies
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Understand how society works—and how to make it better
It’s impossible to exist in the contemporary world without being aware that powerful social forces, ideas, and movements—#MeToo, climate change, and Black Lives Matter to name just a few—are having far-reaching impacts on how we think and live. But why are they happening? And what are their likely effects? The new edition of Sociology For Dummies gives you the tools to step back from your personal experience and study these questions objectively, testing the observable phenomena of the human world against established theories and making usable sense of the results.
In a...
Books [Earl Boysen, Nancy C. Muir] Electronics Projects for Dummies
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Make lights dance to music, play with radio remote control, or build your own metal detector
Who says the Science Fair has to end? If you love building gadgets, this book belongs on your radar. Here are complete directions for building ten cool creations that involve light, sound, or vibrations -- a weird microphone, remote control gizmos, talking toys, and more, with full parts and tools lists, safety guidelines, and wiring schematics.
Check out ten cool electronics projects, including:
* Chapter 8 -- Surfing the Radio Waves (how to make your own radio)
* Chapter 9 -- Scary Pumpkins (crazy Halloween decorations that...
Books [John Paul Mueller] VBA For Dummies 5th Edition
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VBA helps you put your computer in its place
Write programs that automate tasks and make Office 2007 work better for you
If your computer is becoming your boss instead of your servant, start using VBA to tell it what to do! Here's the latest on the VBA IDE and program containers, debugging and controlling your programs, working with multiple applications using a single program, and the most exciting stuff -- programming for all the Office 2007 applications.
Discover how to:
- Customize an application's interface
- Quick-launch a VBA program
- Store and modify information
- Use VBA with the Ribbon...
Books [Mark Phillips, Jon Chappell] Guitar For Dummies 2 edition
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The bestselling guide now updated with video demonstrations and audio tracks online
The guitar is one of the most versatile instruments in the world, which is why it's so appealing to musicians. Guitar For Dummies, 2th Edition gives you everything a beginning or intermediate acoustic or electric guitarist needs: from buying a guitar to tuning it, playing it, and caring for it. Fully revised and updated, with online video and audio clips that help you learn and play along, you'll explore everything from simple chords and melodies to more challenging exercises that are designed to satisfy players of all levels. Additionally...
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